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How This System is Raising the Standard of Coaching Education in The Industry - And Why It's the Smartest Skill Investment You Can Make in 2025. 👇
You Show Up Every Day - So Why Does It Still Feel So Unstable?
You’re good at what you do, but every time you explain your coaching - it just doesn't seem to convert clients
You’re spending hours creating and posting content… but either getting no leads — or the wrong ones
You’ve signed clients, but can't seem to retain them over the long term
You’re experienced - but know it's time to take your knowledge to the next level
You’re confident in your coaching ability — but not in running a full-scale business
You’ve invested thousands into courses and mentors… and still feel like something’s missing
This is exactly why The Coach Creator exists.
The coaching industry is flooded with people who sell coaching but fail to deliver real results - and I refuse to let that continue.
I recently spoke to a coach who was doing well financially, but when I asked how stable he felt in his business… he paused. That’s when it hit me:
Most coaches don’t feel stable - not because they’re not making money, but because there is no consistency in the business
One month, enquiries are flying in. The next? Nothing.
Weeks go by, and finally - one call gets booked. You get your hopes up…
And then the objection hits.
It’s not just inconsistency of income - it’s the emotional rollercoaster that comes with it.
And most think their problem is leads or sales.
But the truth is, it’s usually a lack of deep coaching skill and a real understanding of client psychology - the kind that creates retention, not just attraction.
I’ve spent years learning from the best minds in both business and coaching - but no single course or mentor ever provided everything I needed.
That’s why I built The Coach Creator - to raise the standard of coaching education by combining elite-level coaching principles, real business growth strategies, and AI-powered systems into one complete system.
This course isn’t just about making more sales or signing more clients.
It’s about finally feeling in control.
Confident in your systems. Secure in your results. Fulfilled in the work you do.
That’s what The Coach Creator is built for: to help you coach at the highest level, with confidence, consistency, and long-term impact.
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Who This Course Is For?
Established Coaches:
Scale your business, deliver elite client results, and create systems using AI integration.
Aspiring Coaches:
Turn your passion for training into a career or build a second income streamÂ
In-Person PTs:
Escape long hours in the gym, use the tried and tested system to transition fully online.
Business Owners Managing Coaches:
Standardise your education system across all your coaches
Self-Coached Individuals:
Elevate your training and nutrition knowledge to elite levels.

''Joe’s attention to detail is like no other. He puts his all into everything he does, and that’s why his course will transform your business and life''

''Joe’s mentorship took me from being an average PT to a successful online coach with my own personal training studio''

''Joe’s coaching gave me the confidence to start my own coaching brand—it’s been absolutely life-changing''

"Even though I was already running a stable business, this course gave me the clarity and belief to build something that feels more fulfilling and time-efficient — for me and my family. It’s already been life-changing, not just financially but mentally"

''I’ve learned more from Joe in five years than from any PT course or teacher—he’s the best mentor you could ask for''
 Built for Coaches Who Want Results - Without Wasting TimeÂ
Just 60 minutes a day for 25 days. You’ll walk away with a fully functioning business - and mastery of the most valuable, lifelong skill for online entrepreneurs in 2025: AI prompt engineering.
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Here’s What You’ll Build – Module by Module..
This isn’t just theory - every module mirrors exactly how I run my own business. You’ll be building as you go, using the same processes I rely on daily to run a real, results-driven coaching brand.Â
Every module creates transformation — for your business, and your mindset as a coach.
Module 1 - Welcome
Lay the Foundation — Maximize your time, set meaningful goals and get your first productivity wins. Including your first AI tools that will save you 10+ hours a week guaranteed.
Module 2 - Mindset and Productivity Foundations
Build Real Momentum — Create the mindset, habits and routines that separate real coaches from overwhelmed ones.
Module 3 - Setting Up Your Coaching Business
Get Business-Ready — Set up your brand, systems, legal protection, and financial planning.
Module 4 - Creating a Results-Driven Coaching Offer
Craft a Standout Offer — Define your niche, pricing, and positioning so your offer actually sells in a competitive market.
Module 5 - Marketing: Building Trust Through Value-Driven Marketing
Learn proven organic strategies that attract the right people, without the salesy tactics.
Module 6 - Sales: Presenting Value to Drive Client Success
Sell Without Pressure — Run ethical, confident consultations that convert and create real relationships.
Module 7 - Client Onboarding
Systemise Client Success — Build onboarding flows and client timelines that improve experience and outcomes.
Module 8 - Training Programming
Deliver Elite Coaching — Build science-based training programmes that apply across demographics.
Module 9 - Nutrition and Supplementation
Deliver Elite Coaching — Build science-based nutrition programmes that apply across demographics.
Module 10a - Client Management: Communication & Check-Ins
Learn to Coach for Retention — Understand client psychology, data tracking, and how to actually keep people progressing.
Module 10b - Fat Loss Phases
Master Every Phase — Learn how to coach client through fat loss phases with structure and strategy.
Module 10c - Gaining Phases
Master Every Phase — Learn how to coach client through gaining phases with structure and strategy.
Conclusion & Business Scaling
Scale With Systems — Integrate AI across your business, fix bottlenecks, and build for long-term stability.
Want to Experience the Teaching Style First?
Watch this free lesson taken straight from the course — where I break down the part no mentor talks about: the psychology behind long-term retention and why most coaching businesses lose clients after 12 weeks.
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Here's where this course becomes a cheat code... AI.
Harvard recently named prompt engineering the #1 skill for business owners in 2025.
This course doesn’t just teach AI — it makes you use the exact tools which work in the real world of coaching.
You’ll spend time building, refining, and applying prompts to real business tasks:
Client communication
Lead magnets and resources
Sales script writing and objection handling
Content, script and caption creation
Client timelines and nutrition plans
Most coaches avoid it. You’ll walk away fluent.
USE AI TO BUILD YOUR BUSINESSWhy The Coach Creator Is the Smartest Investment
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Getting the skills and knowledge you need to build a successful coaching business shouldn't have to break the bank. Unlike typical mentorship programs that come with an excessive price tag, The Coach Creator is designed to be accessible for all, providing real education, not just advice.
Business Mentor
 Total cost: £5,000–£15,000 over 6 months for weekly 1-hour calls.
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Getting a PT Qualification
£2,500+ upfront for a certificate that doesn’t teach you how to actually run a business.
The Coach Creator...Â
Just ÂŁ499.
If you charge just £150/month per client, you only need one client for three months to break even — and over 75% of students make their investment back within the first month.
This program gives you all the high-level insights as business mentorship - at a fraction of the cost. But unlike most mentorships, it actually teaches you how to coach effectively too.
Plus, you’ll have direct access to me inside an exclusive members area, where I’ll be answering questions daily to keep you accountable and ensure you’re implementing everything you learn.
Meet Our Trusted Brand Partners with
Exclusive Benefits for YOU...Â
The Coach Creator isn’t just another course - it’s a movement backed by industry leaders who believe in raising the standard of coaching. These are the exact tools, platforms, and people I personally use to run my coaching business. As a student, you’ll get exclusive access, offers and guidance on how to work with them — and to help you hit the ground running, they’re offering exclusive discounts you won’t find anywhere else.

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Supplement Sponsorship:
Get 20% off your personal supplement orders and offer your clients 10% off, boosting your authority and adding credibility to your coaching brand.

Coaching App:
Enjoy 50% off your first 3 months on the leading coaching platform, designed to streamline your systems and help scale your business faster.

Bio Optimization:
Receive 10% off and free centralized link setup to optimize your bio and streamline client engagement across your social platforms.

Branding and Logo Design:
Get 50% off a full branding pack and logo design to help you build a professional, stand-out brand without spending hours designing.
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Social Media Management and Remote Editing:
Access 25% off exclusive remote editing and social media optimization services to elevate your content and grow your brand faster.
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These partnerships aren’t just about giving you thousands of £ of discount, they’re about giving you the tools, credibility, and support to build a coaching business that helps you stand out in a competitive industry.
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Plus, You’re Getting These Bonuses - Included Free with Your Course Access
Bonus 1: The 50+ AI Prompt Workbook
Get instant access to over 50 done-for-you ChatGPT prompts that build your business step by step
Bonus 2: The Transformation Timeline Planner
Easily map out your clients’ fat loss and gaining phases with our visual planning tool - making it simple to forecast timelines, create long term client buy-in, and track long-term progress.
Bonus 3: The Ultimate Training Exercise Library
Over 100 4K recorded training videos straight from my own exercise library - which you can plug straight into your programs - saving hours of filming and thousands of videographer costs
Bonus 4: Lifetime Access to The Coach Creator Community
Join a private, high-level network of coaches who are walking the same path. Collaborate, problem-solve, and grow together — for life.Â
A Message from The Creator..
There’s no shortcut to success - in business, in coaching, or in life. What I am offering is everything I’ve learned from coaching thousands of clients, competitively bodybuilding at an international level, building a successful coaching business from scratch after being made redundant, and working alongside some of the best minds and mentors in the industry - now distilled into one course.
This has been nothing but a passion project for me, driven by my mission to raise the standard of education in this industry - and help coaches build businesses that are rooted in real, science backed results - not just marketing hype.
This is the system I wish I had throughout my coaching career.
That’s why I offer a 90-day guarantee: If you don’t make your investment back, I’ll personally mentor you 1:1 - entirely for free -until you do.
I can't wait to be part of your success.
See you on the inside
Joe

Frequently Asked Questions
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Is this just for beginners?
Not at all. Whether you're just starting out or already have a client base, this course will help you streamline, scale, and systemize your coaching using the best tools and education.
I’ve seen other coaches selling AI courses — what makes this different?
This isn't some trend-based course built by marketers. It’s built by a coach - for coaches - who knows exactly which AI tools to use without making it feel overwhelming. You’ll spend over 20 hours actively applying AI - which studies show is the minimum required to build real proficiency - and walk away with high-quality outputs you’ll use for life: lead magnets, check-in systems, content calendars, client protocols, and so much more. All built from first principles, not shortcuts.
Do I need to be tech-savvy to get results?
No. You’ll be guided step-by-step using video tutorials and copy and paste AI prompts, designed for those even with zero experience in AI.
Is there any accountability or support beyond the course?
Yes. You’ll get access to our exclusive Coach Creator community group for accountability, feedback, and ongoing support - and I’ll be available every single day to answer your questions personally. You’re never building alone.
Is there any cost incurred for the brand partners?
Most of our brand partner services are either free or heavily discounted - exclusively for Coach Creator students.
Here’s the breakdown:
Full Boar Sports – Entirely Free - get your 20% discount code for instant use
Uniq Branding Experts – 50% off logo + branding package = £250
Kahunas App Setup – 50% off = £17.50/month
Widgit Bio Optimization – Free setup, then £4.50/month for full access
Zenith (Content Creation & Scheduling) – 25% off = £250/month for the full done-for-you system
We’ve done the hard work to negotiate the deals—so you can focus on coaching and growing your brand.
You don’t need to use every partner from day one, but we highly encourage using the ones that align with your next step - each one is designed to speed up your growth and take weight off your shoulders.
How long do I have access?
Lifetime. Go at your own pace and return to the lessons anytime.
 What if I don’t get results?
If you don’t make your investment back, I’ll mentor you 1:1 — for free — until you do.
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